Digital Marketing

  What is a keyword keywords are ideas and topics that define what your content is   about . In terms of  SEO , they are the words or phrases that searchers enter into search engines ,called "search queries" What is Keyword  Research Keyword   research involves identifying popular words and phrases people enter into search engines in  an effort to figure out what to rank for What is LSI   keyword LSI stands for latent semantic indexing, which is the method  that google and other search engines use to study and compare relationships between different terms and concepts.  These keywords can be used to compare SEO traffic and create more visibilty nad higher rankings in search results. Short-tail keywords : Short tail keywords are short keywords that are made up of three words or less. These are head keywords. Long tail keywords : consists of more than 3 words Product defining keywords: These are the keywords that explain and describe your product Customer defining keywords Geo-

  TARGET AUDIENCE A target audience is the intended audience or readership of a publication, advertisement, or other  message. In marketing and advertising, it is a particular group of consumers within the predetermined  target market, identified as the targets or recipients for a particular advertisement or message.  BUYER PERSONA A buyer persona is a model that describes your typical or target customer, based on detailed audience  research. The idea is to create a profile of your ideal customer as if he or she were a real person, so you can craft  targeted marketing messages to them. These messages should use the right tone of voice and address  the specific needs and desires of your customer. 1. Do thorough audience research Learn who is already buying from you.  Dig into your website and social analytics. See what the competition is up to. 2. Identify customer pain points 3. Identify customer goals 4. Turn your research into buyer personas Target Markets, Positioning and Segmentati

  What is Marketing Marketing is about identifying and meeting human and social needs. It is an organisational organisational function and a set of process for creating,communicating and delivering value to customers and for managing relationships in ways that benefit the organisation and its stake holders. Needs, Wants and Demands Needs are the basic human requirements. These needs become wants when they are directed to specific objects. that might satisfy the need. Demands are wants for specific products backed by an ability to pay. Digital Marketing means selling products and services with the help of internet. It is also called internet marketing,online marketing and website marketing. Fundamentals of digital marketing : 1.Website.You can make your own website ,upload your products on it, market your website and make it reach to maximum people using search engine. 2.Social Media Platform. You can use social media platform for selling your products, services and promotion

DOMAIN RELATED CONCEPTS : Domain age means how old a domain name is . Domain age is also an important factor . You can use   tools to check domain age of a website. Many SEO'S consider that google do not rank new websites. The search engine takes time to  understand the website performance, traffic on the website , social signals and the credibility of the  website.  Domain Authority:  Domain authority  is a search engine ranking developed by Moz which determines your website  authority in the search engine result pages.It is a score which helps you to understand your website  performance.The score is given from 1-100 with higher scores corresponding to a greater  ability to rank.When it comes to making back links for your website make links with those websites  that have domain authority of 30 + . You will get quality back links. Page Authority. Page authority is a search engine ranking developed by Moz that determines how well  a particular page is ranking in search engine result