TARGET AUDIENCE
A target audience is the intended audience or readership of a publication, advertisement, or other
message. In marketing and advertising, it is a particular group of consumers within the predetermined
target market, identified as the targets or recipients for a particular advertisement or message.
BUYER PERSONA
A buyer persona is a model that describes your typical or target customer, based on detailed audience
research.
The idea is to create a profile of your ideal customer as if he or she were a real person, so you can craft
targeted marketing messages to them. These messages should use the right tone of voice and address
the specific needs and desires of your customer.
1. Do thorough audience research
Learn who is already buying from you.
Dig into your website and social analytics.
See what the competition is up to.
2. Identify customer pain points
3. Identify customer goals
4. Turn your research into buyer personas
Target Markets, Positioning and Segmentation
Marketers divide the market into segments. After identifying segments, the marketer then decides
which present the greatest opportunity-which are its target markets . The firm develops a market
offering that it positions in the minds of target buyers a delivering some benefit.
Offerings and brands Companies address needs by putting forth a value proposition a set of benefits
that they offer to customers to satisfy their needs . The intangible value proposition is made physical
by an offering , which can be a combination of products, services , information and experiences.
A brand is an offering from a known source.
Value and Satisfaction Value reflects the sum of perceived tangible and intangible benefits and costs to
customer. It is a combination of quality,service and price.Satisfaction reflects to person's judgement of
a product's perceived performance in relation to expectations.
The Marketing Concept
Selling focuses on the needs of the seller, marketing on the needs of the buyer.
SWOT analysis
The overall evaluation of a company's strength, weakness , opportunities and threats is called swot
analysis.
It is away of monitoring the external and internal marketing environment
Inbound and outbound marketing Outbound marketing is what used to be known as marketing . It
is interruptive and it pushes itself at an audience ,whether the audience wants it or not ,tv and radio
ads, billboards, newspaper and magazine ads are all examples of outbound marketing
Inbound marketing involves creating blog posts, social media, infographics,white paper,email ,
newsletter and other content
Inbound marketing involves creating blog posts, social media, infographics, white papers, email
newsletters, and other content that people actually want to read. Search engine optimization paid
discovery, and paid search help people find marketers' content. If it's engaging enough, they interact
with it, reading and sharing, and come away with a positive impression of the brand that influences
later purchasing decisions.
Nothing he teaches is satisfying
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