Skip to main content

Introduction of Marketing


 

What is Marketing

Marketing is about identifying and meeting human and social needs.

It is an organisational organisational function and a set of process for

creating,communicating and delivering value to customers and for

managing relationships in ways that benefit the organisation and its

stake holders.

Needs, Wants and Demands

Needs are the basic human requirements. These needs become wants when they

are directed to specific objects. that might satisfy the need. Demands are wants

for specific products backed by an ability to pay.

Digital Marketing means selling products and services with the help of internet.

It is also called internet marketing,online marketing and website marketing.

Fundamentals of digital marketing :

1.Website.You can make your own website ,upload your products on it, market your

website and make it reach to maximum people using search engine.

2.Social Media Platform. You can use social media platform for selling your products,

services and promotions.

3. Organic and Paid Marketing : You can divide online marketing into 2 parts:

Organic Marketing : This is a free media where you do not have to pay the platform to

market your product/service .Search Engine Optimisation is organic marketing. You

have to pay the person for his efforts.

Paid Marketing : Paid marketing as the name suggest mean you have to pay that platform

for marketing .Here you have to pay the platform depending upon traffic, clicks and impressions.

SEM(Search Engine marketing) is paid marketing

Advantages of Digital Marketing
Using digital marketing tactics is the most cost-effective way to market your business.
Digital marketing is the most measurable form of marketing.
One of the greatest benefits of digital marketing is that it allows you to target your ideal buyers.
Most people are starting their buyer’s journey online.
Your customers are on social media, and digital marketing helps you reach them.
SEO and local SEO helps you reach more qualified buyers online.
Digital marketing helps you connect with mobile customers.
You can easily and quickly adapt your strategy and tactics for best results.
Digital marketing levels the playing field, allowing your business to be more competitive.

So these are the advantages of digital Marketing










Labels:

Comments

Post a Comment

Popular posts from this blog

Mistakes to avoid in google ads

  Mistakes to avoid in google ads These are the mistakes you should avoid while making google ads 1. Use  Google ad extensions to increase ctr like   Sitelink  ,Call out and call extension. 2. Avoid duplicate keywords in ad groups. Use duplicate keywords when location is   different.  3.Use re marketing . 4. Not grouping keywords. 5.  jumping to conclusions. 6.Not optimizing landing pages , ads and keyword relevancy. 7. Not linking products like google analytics 8. not using match types like broad match, broad match modifier, phrase match, and negative keywords
94 comments
Read more

On Page Seo Techniques

      On page SEO Techniques : On page SEO involves all the activities that you do on your website to increase ranking. On page SEO  also involves auditing the website to rectify the issues that you have in your website. These are the top On page SEO techniques: 1. Meta Title : The meta title is the title of the web page. It shows what the page is about. 2. Meta Description :  The meta description is the concise summary of the web page and describes  what the page is about. The user takes 5 secs to make a decision whether he wants to open the site or not. The 2 most important factors that help his decision making process is the meta title and meta description. You have to understand that the meta title and meta description do affect the decision making .So  it is important to create user friendly meta titles and meta descriptions. How to create a meta title 1. The title should be 50-60 characters long 2. It should include your keyword . Try to use keyword at
60 comments
Read more

Link Exchange

  Link exchange/Link baiting Cheat sheet Question  to follow when considering a link exchange 1 Does the website has a domain  rating    greater than 40 2. Traffic=5000 organic visitors. 3. relevant audience/content 4. website age 5.Majestic trust flow greater than 40 Trust Flow Trust flow represents the quality  of links that point to url's and websites. A web page with  higher trust flow than citation flow  will usually have  good quality links. Citation flow is a score which reflect the quantity of links that point to any given website. CF does not care whether a link is of good quality or poor quality Topical trust flow where a website  is positioned compared to the very best sites  in over  800 categories  illustrates the topical  relevancy of a web page .
72 comments
Read more