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Mobile Marketing

 



Mobile Marketing- It is a multi channel online marketing technique focused at

reaching a specific audience on their smartphone, featured phones,

tablet or any other related devices through website,email,Sms and Mms,social

 media or mobile applications.
(1)Messages- Way2SMS.com
(2)Whatsapp Marketing
(3)ASO-App Store Optimization
Difference between SEO and ASO
SEO                                                                       ASO
(1)Search Engines-Google search, bing, yahoo, yendesk etc.                (1)Search Engines-Google play store, Apple play store
(2)On Page SEO                                                            (2)On page SEO
Title tag, Heading tag, keyword density, page speed,                      Description,keywords,usage and quality metrix,uninstall rate
bounce rate   
(3)Off Page                                                               (3)Off page
Links,social signals                                                      backlinks,ratings and reviews, download stats
(4)Goals                                                                  (4)Goals
Traffic,Visitors                                                          Download,installation

Apple Play Store Ranking Factors
1. App Name
2. App URL
3. App subtitle
4. Keyword field
5. In app purchase
6. Ratings and reviews
7. Updates
8. Download and engagement

Google Play Store Ranking Factors
1. App Title
2. Short Description
3. Long Description
4. In app purchases
5. Ratings and reviews
6. Updates
7. Download and engagement

How to do ASO On Page SEO
1.App Title
50 characters(google play store)
30 characters(apple play store)
Include a keyword in title also4
2. App Name- reflect your business, simple
3. Know how to do keyword research for your mobile app.
4. Write your App description 
4000 characters(google and apple play store)
Create a compelling Description
5. Get the right app icon
standout with a unique icon
6. Prepare app screenshot and videos- Illustrate how your app looks like, highlights its main features, tell a visual story, pay attention 
to layout and size requirements
7. App listing and localisation
8. App ratings and reviews 
9. Entice Customers
10.Use App store analytics
      

App Store Optimization Tips and Tricks
1. Know what your free keywords are(play store)
2. Find your App Niche and work your way to the top(Long tail keyword)
3. Tracking your app performance
4. Add an app preview video  

How to do ASO OFF page SEO
1. Links to your app from websites
2. Social Media
3. Sponsor an event
4. Media and public relations
5. Become a speaker at an event- Ted X
6. Write a guest post
7. Create infographics
8. Directories

Comments

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