Link Building

 

Suppose you have started a new business. You will definitely try to make links

with some of your existing customers , friends, competitors and some other people who will help

you commercially.

In the same when you are doing digital marketing you have to make links .Link

building is the process of making links with different sites. The Link building

should  be with those sites that high domain authority.

Those sites will pass  link juice / authority to your site. The  link that the other

site will give you is called a back link . Back links are like vote of confidence that

your site is trustworthy.

When you are thinking of ranking your website you have to create back links .

Back link is a very important factor for search engine optimization .

When you are creating back links it is the quality of back links that matter and

not quantity.Quality back links means sites that  are seen positively by google

and other search engines.

In order to make quality back links you have to follow the 2 simple guidelines.

a. Create back links from those sites that high domain  authority.

b. Sites that are in the same category of business

The important thing is that sites you are linking to should itself have good Page

Authority and Domain Authority. You should try to get links from sites that are

of the same category of which your business belongs to.

Suppose you area music company promoter and want to promote your website

you should link your website to sites which  are in the music business. This will

make sure you get the relevant traffic to your website.Building links also help in

the promotion of your business and make it competitive.

Now the question arises how to get links for your site. There are mainly two

methods of link building: Direct method and the indirect method.

The Direct method involves profile submission,image-sharing, guest blogging,

video submission and various other methods to get quality back links from

authoritative websites. Indirect method means making a great content that is

user friendly.

WORKING OF A LINK

Understand the working of a link

<a href="http://makemymusicvideo.in/video-promotion>video promotion</a>

Now, this is an HTML coding for a link. It represents the link

http://makemymusicvideo.in and the term video promotion is an anchor text.

An anchor text is a clickable link which hyperlinks display when linking to some

other location. It is mainly blue in color but the color can be changed with the

help of HTML/CSS.

If you want to see how anchor text works please visit Wikipedia where you will

see many anchor texts linking to a different location. Having relevant links

create a positive user experience, decreases the bounce rate.

Search engines also consider hyperlinks as votes by other sites which are

important to increase ranking in SERP.

Search engines crawl the links between the individual pages of your website and

links between the entire site. This helps the search engines to add content from

the sites in their indexes.

DO FOLLOW LINKS AND NO FOLLOW LINKS

You must know about the two most important links :

a.  No follow link

b. Follow/do follow link.

A no follow link is a link that is created with a rel="no follow " HTML tag. It

suggests the search engines do not count the link. No follow link leads a lonely

life and does not pass any page rank. It does not help your page placement in

SERP.

When it comes to link building you would like to associate with do follow links

instead of no follow links. You can check if a link is "no follow" by right clicking

on your browser and clicking "view page source".Check the HTML coding of the

website.

If you see a rel="no follow"attribute that link is no follow otherwise it is a do

follow link.

<a href="http://makemymusicvideo.in/ video-promotion" rel="no follow "

video-promotion</a>

No follow links was created by Google to control excessive blog comment

spamming.

A follow/do follow link is a link that is friendly passes page rank and helps page

placement in SERP. A follow link is created automatically when you do not add

the rel=" no follow " tag. A follow link tells the search engine that count this link.

When it comes to back link profile you should try to have both follow  and no

follow links for your website. Agreed that no follow link do not pass any

authority but it will give   referral  traffic for your website which will help site

ranking.

Google also likes a natural back link profile, a profile that has both do follow and

no follow link . So it is advisable that your back link profile should have both do

follow and no follow links in the ratio 60:40. Also there is an advantage that you

will get referral traffic from the no follow sites.

Google updates like google penguin made sure that people do not use black hat

techniques to do link building .

Google webmaster has a disavow tool to discount links that you do not want

google to consider and a reconsideration form to  manually mention the links

that you do not want search engines to crawl.