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Social Media


 


SMO(Social Media Optimisation)

The use of number of outlets or communities to generate good impact of your product

 

Facebook

Twitter

Linked In

You Tube

Snapchat

TikTok

 

SMM(Social Media Marketing)  The process of marketing by the use of social media platforms   is 

social media marketing That might be organic   or paid

Social Media Ads:

Social media advertising is great because you can target your audience perfectly. For ex- Facebook

targeting option,  including age,  region, interest, education background and more

1.Organic : Creates loyalty and gives a feedback from your target audience. New word of mouth ,

sentiment

2. Paid : Leverage promoted post and reach a specific people.

The best platform to target on

1.Linked In for B TO B sales

2. Facebook for display and top of funnel marketing

3. Mix for amazing attention grabbing content

Other platforms 

Twitter

Google+

Pinterest

Instagram

Tumblr

Reddit

What is AB testing

AB testing / split testing is the process of comparing 2 versions of a web page, e mail to determine 

which one performs better

 

 

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