Skip to main content

Search Engine and its functions


 


A Web Search Engine is a software system that is designed to provide you with

the most relevant information.When you type specific keywords google or any

other search engine provide information according to your intent.The search

results are generally presented in a line of results(often called SERP search

engine result pages). The information may be a mix of pages, images and


other type of files. Search engine performs specific functions which help you to

get the relevant information.

The functions of search engine are :

a.Crawling. When you type a keyword, then the search engine spiders search for

the websites that relate to the keyword . It collects information and stores it in

the search engine data base.

b. Indexing : Indexing means arranging the information category wise so that

the information can be accessed easily.Indexing arranges the website category

wise.

c. Rank : The other main function of a search engine is to rank the websites that

match user intent. Google is like a library with websites matching user intent

ranking in SERP

It s important to understand search engine functions

and search engine optimisation.

Names of some important search engines :

1 Google

2.Bing

3.Yahoo

4.AOL.com

5. Duckduck go

6. Baidu

Comments

  1. AurorahowardOctober 7, 2024 at 9:31 PM

    A search engine is a software DomaiNesia system that retrieves and displays relevant information from the web based on user queries.






    ReplyDelete
  2. Nina DavidMay 20, 2025 at 4:42 PM

    This is a well-explained post on how search engines function—particularly useful for beginners trying to grasp how crawling, indexing, and ranking work together. Understanding these basics is crucial for anyone looking to improve their website's visibility. Partnering with the best digital marketing agency in India can help translate this knowledge into actionable SEO strategies that align with evolving algorithms. Thanks for simplifying such a technical topic so clearly!

    ReplyDelete

Post a Comment

Popular posts from this blog

Mistakes to avoid in google ads

  Mistakes to avoid in google ads These are the mistakes you should avoid while making google ads 1. Use  Google ad extensions to increase ctr like   Sitelink  ,Call out and call extension. 2. Avoid duplicate keywords in ad groups. Use duplicate keywords when location is   different.  3.Use re marketing . 4. Not grouping keywords. 5.  jumping to conclusions. 6.Not optimizing landing pages , ads and keyword relevancy. 7. Not linking products like google analytics 8. not using match types like broad match, broad match modifier, phrase match, and negative keywords
143 comments
Read more

Link Exchange

  Link exchange/Link baiting Cheat sheet Question  to follow when considering a link exchange 1 Does the website has a domain  rating    greater than 40 2. Traffic=5000 organic visitors. 3. relevant audience/content 4. website age 5.Majestic trust flow greater than 40 Trust Flow Trust flow represents the quality  of links that point to url's and websites. A web page with  higher trust flow than citation flow  will usually have  good quality links. Citation flow is a score which reflect the quantity of links that point to any given website. CF does not care whether a link is of good quality or poor quality Topical trust flow where a website  is positioned compared to the very best sites  in over  800 categories  illustrates the topical  relevancy of a web page .
101 comments
Read more

Video Marketing

  VIDEO MARKETING YOUTUBE SEO:- 1.Research video keyword 2.Publish a high retention video- How to increase audience retention:- (1)Focus on first 15 seconds (2)video comments(ask people to comment) (3)Tell people to subscribe on your channel 3.Youtube Video Optimization:- (a)Say your target keyword (b)Video Title-title of words should be atleast 5 words long and inculde your keywords also.Include keyword in the begining (c)Video Description-Your description should be atleast 250 words.Include your keyword in first 25 words and two to four times keyword should be used in full description. (d)Video Tags (e)Increase CTR with the help of compelling title and thumbnail and content should be good. 4.Channel Branding (a)Your channel logo (b)Promote your video 1.quora 2.blog post 3.Social media (c)Use playlist 5.Optimize your channel page (a)Channel trailer- 1.Who you are 2.what makes your channel unique 3.Why should I subscribe (b)Channel description-250 words (c)Link to your channel from...
59 comments
Read more