Digital Marketing

  Mistakes to avoid in google ads These are the mistakes you should avoid while making google ads 1. Use  Google ad extensions to increase ctr like   Sitelink  ,Call out and call extension. 2. Avoid duplicate keywords in ad groups. Use duplicate keywords when location is   different.  3.Use re marketing . 4. Not grouping keywords. 5.  jumping to conclusions. 6.Not optimizing landing pages , ads and keyword relevancy. 7. Not linking products like google analytics 8. not using match types like broad match, broad match modifier, phrase match, and negative keywords

  Funnels in Facebook 1.Solve customer pain point. Write an offer, guides, videos , articles. 2. Use images, bullet points , texts visually    interesting . 3. Use Facebook pixels on the ads   Facebook  re marketing  .Facebook pixel is a piece of code that  you  put into your website for re marketing 4.   The ad should be an offer ad. Offers are important and deadline. 5.  Most of the people are on mobile devices, so target in the first few headlines of the page. Apart from that awareness, consideration and conversion  are the funnels in Facebook

  Mobile Marketing - It is a multi channel online marketing technique focused at reaching a specific audience on their smartphone, featured phones, tablet or any other related devices through website,email,Sms and Mms,social media or mobile applications. (1)Messages- Way2SMS.com (2)Whatsapp Marketing (3)ASO-App Store Optimization Difference between SEO and ASO SEO ASO (1)Search Engines-Google search, bing, yahoo, yendesk etc. (1)Search Engines-Google play store, Apple play store (2)On Page SEO (2)On page SEO Title tag, Heading tag, keyword density, page speed, Description,keywords,usage and quality metrix,uninstall rate bounce rate (3)Off Page (3)Off page Links,social signals backlinks,ratings and reviews,

  Ecommerce SEO 1.Ecommerce keyword reaserach-Long Tail keyword 2.Ecommerce Website Architecture 3.On Page SEO for Ecommerce Title Tag-Add modifiers like buy,cheap,review,best,online,free shipping Best Click Magnet Words- x% off,guarantee ,lowest price, free shipping,overnight shipping,sale Meta Description-(1)Get the best price on _ today. (2)Save x% off on _ (3)ALL of our _ are on sale right now. (4)Get free shipping on all _ today. (5)Great selection of our _ at the guaranteed lowest price. 4.Product and Category Page Content (1)Product description-1000 words Minimum 500 words (2)Sprinkle your keyword 3 to 5 times (3)LSI Keyword (4)Use Short keyword rich URL's (5)Internal links-Liberally link to high priority pages (6)Implement product review schema to get rich snippets displayed in google Off Page Ecommerce SEO (1)Social Media (2)Social Bookmarking (3)Guest Posting (4)Forum Submission (5)Directory Submissin (6)Link exchange/Link Bating

  VIDEO MARKETING YOUTUBE SEO:- 1.Research video keyword 2.Publish a high retention video- How to increase audience retention:- (1)Focus on first 15 seconds (2)video comments(ask people to comment) (3)Tell people to subscribe on your channel 3.Youtube Video Optimization:- (a)Say your target keyword (b)Video Title-title of words should be atleast 5 words long and inculde your keywords also.Include keyword in the begining (c)Video Description-Your description should be atleast 250 words.Include your keyword in first 25 words and two to four times keyword should be used in full description. (d)Video Tags (e)Increase CTR with the help of compelling title and thumbnail and content should be good. 4.Channel Branding (a)Your channel logo (b)Promote your video 1.quora 2.blog post 3.Social media (c)Use playlist 5.Optimize your channel page (a)Channel trailer- 1.Who you are 2.what makes your channel unique 3.Why should I subscribe (b)Channel description-250 words (c)Link to your channel from you

Voice Search Optimization:- Long Tail keyword and Conversational keyword 1.Increase your page speed of your website. 2.Make your website mobile friendly. 3.Make a scannable content 4.Use information from social media. 5.Use schema metadata. 6.Be available with google my business profile. 7.Optimize your content for voice search results. create a frequently asked questions page and average answer for each question should be 30 words. 8.Work to get your brand in knowledge graph. 9.Aim for a 9th grade ranking level. 10.Consider your SEO approach considers voice search. 11.Includes filler words-Keyword stemming. 12.Create your social media profiles. 13.Increase Domain Authority. 14.Rank videos in search results. 15.Secure your website for SSL. 16. For voice search use answerthepublic.com Knowledge graph - It is a search feature that answers users query without requiring them to click through to one of the results. It uses LSI keywords to understand the context of a users query and present