Introduction of Marketing

 

What is Marketing

Marketing is about identifying and meeting human and social needs.

It is an organisational organisational function and a set of process for

creating,communicating and delivering value to customers and for

managing relationships in ways that benefit the organisation and its

stake holders.

Needs, Wants and Demands

Needs are the basic human requirements. These needs become wants when they

are directed to specific objects. that might satisfy the need. Demands are wants

for specific products backed by an ability to pay.

Digital Marketing means selling products and services with the help of internet.

It is also called internet marketing,online marketing and website marketing.

Fundamentals of digital marketing :

1.Website.You can make your own website ,upload your products on it, market your

website and make it reach to maximum people using search engine.

2.Social Media Platform. You can use social media platform for selling your products,

services and promotions.

3. Organic and Paid Marketing : You can divide online marketing into 2 parts:

Organic Marketing : This is a free media where you do not have to pay the platform to

market your product/service .Search Engine Optimisation is organic marketing. You

have to pay the person for his efforts.

Paid Marketing : Paid marketing as the name suggest mean you have to pay that platform

for marketing .Here you have to pay the platform depending upon traffic, clicks and impressions.

SEM(Search Engine marketing) is paid marketing

Advantages of Digital Marketing

Using digital marketing tactics is the most cost-effective way to market your business.

Digital marketing is the most measurable form of marketing.

One of the greatest benefits of digital marketing is that it allows you to target your ideal buyers.

Most people are starting their buyer’s journey online.

Your customers are on social media, and digital marketing helps you reach them.

SEO and local SEO helps you reach more qualified buyers online.

Digital marketing helps you connect with mobile customers.

You can easily and quickly adapt your strategy and tactics for best results.

Digital marketing levels the playing field, allowing your business to be more competitive.

So these are the advantages of digital Marketing